Why register products

Their reasons for wanting to do so not only provide value to them as customers, but they are also significant revenue-generators for manufacturers," said Chris McDonald, CEO of Registria. Registria's new Trends Report , which analyzes the product registration activity of more than brands found that in today's connected world:. With the proliferation of smartphones, the process of product registration has evolved to meet the needs of today's digital consumers and has removed the barriers to registering products.

In , Registria introduced Photoregister , a mobile product registration solution that makes it easy for people to immediately register products by snapping a photo of a registration icon located on their product and then sending it via text or social messaging application such as Facebook Messenger to register. In the U. The first product registration cards were created by National Demographics and Lifestyles NDL , a database development and marketing company based in Denver, Colo.

At its height, NDL collected 23 million registration cards per year from consumer goods companies, and employed hundreds of employees to tabulate the information into a database of information on the demographics and lifestyle characteristics of 36 million U. About 87 percent of consumers say they are more likely to register a product if it were required to activate a warranty, roughly 78 percent say they are more likely to register expensive products, and nearly 63 percent say they would register safety-related products.

More than half of consumers say they are concerned about unwanted communication from the company after registration. But about 79 percent would be more likely to register products if companies were prohibited from contacting customers for purposes other than safety warnings or recalls. You can subscribe to our marketing information here. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

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