The way people communicate with one another, share files, make purchases, and collaborate has completely shifted since the internet became widespread. Social media has not only found new ways of communication but also has reshaped the old ones. The increase in the speed of communication has created a sense of urgency and a need to share things among people, provided an inside perspective of faraway places, and made digital messages more personal.
Businesses also use the Internet to find new customers through online advertising. Offering text and banner ads on websites as well as informational pieces, the Internet allows advertisers to reach potential customers quickly and efficiently. The internet is a worldwide computer network that transmits a variety of data and media across interconnected devices. It can improve the quality of education in many ways.
It opens doorways to a wealth of information, knowledge and educational resources, increasing opportunities for learning in and beyond the classroom. Teachers use online materials to prepare lessons, and students to extend their range of learning. Bandwidth is measured as the amount of data that can be transferred from one point to another within a network in a specific amount of time. Typically, bandwidth is expressed as a bitrate and measured in bits per second bps.
While many attribute the rising incidences of violence and child abuse to the dangerous content freely available on the Net, censorship is also seen by many as a contravention of their fundamental right to free speech and a violation of democratic principles.
Downloading or copying software, music or other media and not paying for it is no different than shoplifting. Copying information from a web site or printed material and pretending it is yours is plagiarism. Cheating is unethical whether you write on your hand or text message during a test. Netiquette is a combination of the words network and etiquette and is defined as a set of rules for acceptable online behavior.
To find mailing lists, try Topica , a directory of mailing lists and newsletters on a wide range of topics. Sites such as Yahoo! Discussion groups are also referred to as forums or bulletin boards. These function very much like mailing lists except they are easier to create and maintain.
They are also less invasive than mailing lists since you go to a website to view and post messages. This reduces the strain on your e-mail inbox.
Discussion groups work very well for communication among local interest groups and clubs. You should have already encountered a discussion group in this class! To start looking for other discussion groups, try Yahoo! Groups or Google Groups. Clicking on the third thread, for example, would enable you to read the entire discussion on the topic of syncing an iPod classic to a MacBook Pro see image below.
You could also, if you wished, participate in the discussion by adding comments of your own. As computers have advanced and broadband has expanded, new social networking sites have developed on the internet.
Social networking sites allow users to share files, pictures, and music, communicate by email or instant message within the site, and develop networks of friends or associates. Increasingly, large corporations have become more attracted to social networking sites because of advertising revenue and the ease of marketing products and services.
The following descriptions of popular social networks were adapted from Wikipedia , Webopedia , and Mashable :. Users create personal profiles and establish relationships with other people and companies. Facebook was founded in by Mark Zuckerberg and his roommates at Harvard University.
It gradually added support for students at various other universities before opening to high school students, and eventually to anyone over the age of In April , Facebook was the primary vehicle for communication during the Virginia Tech tragedy. Because of the immediacy and brevity of Twitter, it has helped to shape events pertaining to social movements such as Occupy Wall Street and the Arab Spring.
In , the Library of Congress announced its plan to create a digital archive of every tweet ever posted. By placing a symbol in front of a word in a tweet, the word is automatically turned into a hotlink which, when clicked, will perform a search of recent tweets containing that word. One example of a famous internet meme is LOLCats , humorous images of cats with semi-literate captions. A newer example is Doge , which are images of a Shibe Inu with comic sans writing added, like the one image below.
Trending topics usually pertain to current news events and come and go very quickly, while memes can remain popular for long periods of time. KnowYourMeme is a website that documents popular memes, viral videos, and other online phenomena. Some have described Tumblr as a kind of online scrapbooking tool that allows users to curate web-based content they find interesting.
Foursquare is a location-based mobile application that combines aspects of social networking and gaming. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook, or both. Points and other distinctions are awarded for check-ins, and some businesses offer additional incentives, such as coupons, for checking in at their locations.
A screenshot of what Foursquare looks like on a mobile device is shown below. LinkedIn launched in as a social network for work professionals, and has become the standard for employers looking for new talent. Through LinkedIn, users can search for jobs, submit applications, and join work-related groups. MySpace launched in , and was, at one time, the most popular social networking site in the world.
It has since been surpassed by Facebook, but continues to be used, most notably as a way for independent bands to share their music. YouTube began in but has grown exponentially since then. Users may register with YouTube to upload videos, rate them and participate in different user groups, but it is not necessary to register in order to view video clips, send them to others, or embed them in other websites. YouTube has quickly become the pre-eminent video-sharing site on the internet, though its success has created competitors.
Increasingly, advocacy groups and political parties have also used YouTube to get their messages out. YouTube helped create the concept of viral video, in which videos may be easily shared with millions of people through other forms of internet communication.
The interface is very much like computer games, and users must download special software to participate. Users create avatars for themselves with unique user names, such as "Lefty Nicolaidis," to traverse the environment and encounter other users in real time.
Users may purchase land, set up shop in a virtual environment, and provide unique products and services such as clothing, furniture, movies, and clubs. Increasingly, SecondLife has attracted the interest of large companies, such as IBM and Sony, as well as leading universities, who seek to make use of the 3-D video and audio interactive environment for collaborative projects and online classes. Popular services for hosting and sharing images include Flickr , Instagram , and Pinterest.
Flickr is an image and video hosting website and online community launched in and acquired by Yahoo! In addition to being a popular website for users to upload and share personal photographs, the service is widely used by bloggers to host images they embed in blogs and other forms of social media.
Instagram is a photo sharing application launched in that allows users of mobile devices to take a photo, apply a digital filter to it, and then share it on a variety of social networks. A distinctive feature confines photos to a square shape, similar to old-fashioned Kodak Instamatic and Polaroid images.
Launched in , Pinterest is one of the fastest growing social networks on the web. A screenshot of Pinterest is shown below. Social bookmarking is a method for internet users to organize, store, and share links to online resources.
If they typically used more than one computer one at home and one at work, for example , they had go through the inconvenience of saving their favorite links on both machines. Social bookmarking sites now enable users to gain access to their favorite links from any device with an internet connection, and to share links with other users.
Delicious , founded in , popularized the terms "social bookmarking" and "tagging. Twitter and Pinterest are also considered social bookmarking services, because of the ease with which users can organize and share content found elsewhere on the web.
Web Conferencing. Many institutions are discovering new ways to integrate internet communications into their organizations. It is thanks to the Internet that causes in the social, welfare, ideological, and political arenas have been spoken up for and have won the support of other citizens sharing those values—in many cases, with a real impact on government decision making. The Internet offers an immense wealth of possibilities for buying content, news, and leisure products, and all sorts of advantages arise from e-commerce, which has become a major distribution channel for goods and services.
You can book airline tickets, get a T-shirt from Australia, or buy food at an online grocery store. New applications support secure business transactions and create new commercial opportunities. In this setting, it is the consumer who gains the upper hand, and the conventional rules and methods of distribution and marketing break down.
Access to product comparisons and rankings, user reviews and comments, and recommendations from bloggers with large followings have shaped a new scenario for consumer behavior, retail trade, and the economy in general.
No one can afford to be left behind. Even in a tough macroeconomic framework, the Internet can foster growth, coupled with enhanced productivity and competitiveness. The Internet provides opportunities for strengthening the economy: How should we tackle them? While Europe—and Spain specifically—are making efforts to make the best possible use of the Internet, there are areas in which their approach needs to improve.
Europe faces a major challenge, and risks serious failure if it lets the United States run ahead on its own. Europe lacks some of the necessary know-how.
We need to improve in financial services and in data privacy, moving past the obsolete regulatory framework we now have and making a bid to achieve a well-connected continent with a single market for 4G mobile connections. We need to make it easier to hire talent outside each given country.
The use of e-commerce should be encouraged among small and medium-sized enterprises so that growth opportunities can be exploited more intensely. Following the global trend of the Internet, companies should internalize their online business. And much more emphasis should be placed on new technologies training in the academic and business spheres. Modern life is global, and Spain is competing against every other country in the world.
I do not believe in defeatism or victim culture. Optimism should not translate into callousness, but I sincerely believe that if you think creatively, if you find a different angle, if you innovate with a positive attitude and without fear of failure, then you can change things for the better.
Spain needs to seize the moment to reinvent itself, grasping the opportunities offered up by the online world. Spain should open up to the outside, use the crisis as an opportunity to do things differently, in a new way—creating value, underlining its strengths, aspiring to be something more. In the United States, for instance, diving headfirst into a personal Internet-related startup is regarded as perfectly normal.
I believe in working hard, showing perseverance, keeping your goals in view, surrounding yourself with talent, and taking risks. No risk, no success. We live in an increasingly globalized world: of course you can have a Spain-based Internet startup, there are no frontiers. We need to take risks and keep one step ahead of the future.
It is the disruptive changes that enable a business, product, or service to revolutionize the market—and, particularly in the technology sector, such changes are a necessity. The future of social communications will be shaped by an always-online culture. Always online is already here and will set the trend going forward. Total connectivity, the Internet you can take with you wherever you go, is growing unstoppably.
There is no turning back for global digitalization. Innovation is the driving force of growth and progress, so we need to shake up entrenched processes, products, services, and industries, so that all of us together—including established businesses, reacting to their emerging competitors—can move forward together. Innovation is shaping and will continue to shape the future of social communications. It is already a reality that Internet connections are increasingly mobile.
A survey we conducted in early in partnership with Ipsos found that 94 percent of Tuenti users aged 16 to 35 owned cell phones, 84 percent of users connected to the Internet using their phones, and 47 percent had mobile data subscriptions for connecting to the Internet. A total of 74 percent of users reported connecting to the Internet from their phone on a daily basis, while 84 percent did so at least weekly.
Only 13 percent did not use their phones to connect to the Internet, and that percentage is decreasing every day. Mobile Internet use alters the pattern of device usage; the hitherto familiar ways of accessing the Internet are changing too. Things are still changing. Smartphones are gaining ground in everyday life. Many of the purposes formerly served by other items now involve using our smartphones. Some 75 percent of young people reported having replaced their MP3 player with their phone, 74 percent use their phone as an alarm clock, 70 percent use it as their camera, and 67 percent use it as their watch.
We have been observing these shifts for a while, which is why we decided to reinvent ourselves by placing smartphones at the heart of our strategy. I want to use this example as a showcase of what is happening in the world of social communication and the Internet in general: mobile connectivity is bringing about a new revolution. Tuenti is no longer just a social network, and social media as a whole are becoming more than just websites.
Tuenti is now a cross-platform service that lets users connect with their friends and contacts from wherever they may be, using their device of choice. A user with a laptop can IM in real time with a user with a smartphone, and switch from one device to another without losing the thread of the conversation. The conversations are in the cloud, so data and contacts are preserved independently of the devices being used.
This means the experience has to be made uniform across platforms, which sometimes involves paring down functionalities, given the processing and screen size limitations of mobile devices. Facebook, Twitter, Instagram, LinkedIn, and so on are all evolving to become increasingly cross-platform experiences.
Tuenti is an MVNO with a social media angle, and this may be the future path of telecommunications. Jackson maintains a travel blog and regularly writes for the travel market. By Charles Jackson. What Is Contemporary Business Communication? VoIP and Internet Telephony It is common for voice communications to be carried out over the Internet using voice over Internet protocol software.
Email The original Internet communication tool, email is still an essential tool every business should have. Social Networking Social networking is all about forming groups, sharing online content and exchanging information. Forums Forums, like email, have also been around since the dawn of the Internet.
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