Not only is the ethics of FIJI Water questionable, but the issue regarding its carbon footprint and plastic waste is also concerning. The distance between Fiji and California — and the U. However, the Carbon Negative campaign was misleading since only half of the promised forests were planted in ; acres of trees were planted, which stores around metric tons of carbon.
According to journalist Jen Quraishi , the acres of trees was not a significant amount to offset the 85, tons of CO2 and other greenhouse gases created by the company in Last year, the company planted another 1, trees at a local Navala village. Though valiant, it is simply a small stepping stone for their initial promise. Moreover, FIJI Water claims to still be committed to reducing its carbon footprint; however, the details are vague. A safe level of arsenic that humans can consume is 10 micrograms per liter.
Therefore, does the monetary benefit outweigh the unethical benefits? Hence Fiji Water predates the Industrial Revolution by a wide margin and has supposedly escaped the effects of centuries of pollution. The limited supply of Fiji Water, as well as the distance it must travel to reach a market, is a major factor in the company's business model, allowing it to sell the product at a premium price and placing subtle pressure on consumers to buy the water while it lasts.
Of course, the Fiji Water company is carefully controlling the flow of the water, periodically drilling holes to test the level to be certain the reservoir is not being depleted too quickly.
The man behind the birth of Fiji Water was Canadian David Gilmour, son of an army officer-turned-businessman and an opera singer. As a child he traveled the world and, according to his recollections, developed a taste for exotic water.
It was always, in my opinion, flawed. Then in he teamed up with an old college friend, Peter Munk, to become involved in the hi-fi business. Their company, Clairtone, did well until they decided to try manufacturing televisions. The company failed amid some controversy, with accusations made that the two men had failed to keep shareholders adequately informed about how well the business was faring. Although Clairtone was liquidated by the government, Gilmour and Munk came away with some profits, which in the late s they put to use building luxury hotels in the South Pacific, forming the Southern Pacific Hotel Corporation SPHC , an enterprise that introduced Gilmour to Fiji and its more than islands.
In Gilmour flew over the small uninhabited, 2,acre Fiji island of Wakaya and fell in love with its 32 pristine beaches. In the meantime, SPHC grew into the largest hotel chain in the region and was sold in Gilmour and Munk then used their hotel profits to form an oil exploration company that became Barrick Gold Corporation, involved in U. All the while, Gilmour began to develop the idea of building a luxury resort on Wakaya.
In he opened the Wakaya Club, an exclusive ecologically sensitive resort. Gilmour dedicated the profits from the venture to the improvement of Fiji schools in honor of his daughter Erin. Her dream had been to teach art and history on Fiji. Fiji Water is part of a group of food and beverage companies, and is owned by two Southern California billionaires, Lynda and Stewart Resnick. Court documents submitted by the company in showed that Fiji Water was owned by an entity in Luxembourg, a tax haven, and recent Swiss financial records showed Mr and Mrs Resnick transferred Fiji Water assets to companies in Switzerland.
Fiji Water plant bottles around 3. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. Dow Jones. By Lauren A. To Read the Full Story.
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